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Home News Today Social media’s most viral trends of 2023

Social media’s most viral trends of 2023

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Social media’s most viral trends of 2023

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We will remember 2023 as a year of viral events. 

As social media algorithms become more precise, the road to internet stardom has become anything but linear. 

This year, social media consumers were subjected to an array of viral trends, ranging from perfectly scripted to absolutely unhinged.

Take a look back at some of the virtually unforgettable moments from 2023 that had everyone talking. 

US MILITARY SHOOTS DOWN CHINESE SPY BALLOON OVER ATLANTIC OCEAN

Newsworthy memes

When a Chinese spy balloon was spotted over the United States in the beginning of 2023, the internet blew up. 

Videos of users superimposing their faces onto the balloon and dramatizing the moment the U.S. Air Force shot down the object went viral across all platforms, making light of a situation that shook the country. 

A trend of social media users taking to the web to poke fun at serious news stories continues to become more prevalent as more Americans turn to online platforms for their news. 

Purple shake of death 

Happy Birthday, Grimace – sort of. 

In June, McDonald’s debuted a berry-flavored birthday shake to celebrate the purple mascot’s special day. But the sweetness quickly turned sour after TikTokers started playfully alleging that the mystery-flavored treat was killing them.

Videos began flooding the hashtag #grimaceshake with a whopping 3.9 billion views showing TikTokers consuming the dessert, only to end up on the floor in a puddle of purple.

Even the birthday boy himself weighed in on the trend, posting on McDonald’s official X account, “meee pretending I don’t see the Grimace shake trend.” 

Ronald McDonald and Grimace appear in the 94th Annual Macy's Thanksgiving Day Parade

Ronald McDonald and Grimace appear in the 94th Annual Macy’s Thanksgiving Day Parade in New York City Nov. 24, 2020.  (Eugene Gologursky/Getty Images for Macy’s, Inc.)

As the Romans do

The hope for internet fame has seeped its way into even the most unsuspecting viral stars, with videos encouraging creators to quiz their family and friends and recording their genuine reaction. 

Dubbed the “Roman Empire trend,” girlfriends turned to TikTok to ask their partners how often they think of ancient civilization. 

The results were shocking, with videos suggesting some men actually think of the Roman Empire quite often.  

roman soldiers

TikTok’s Roman Empire trend had men answering how often they think of the era. (J Williamson/Culture Club/Getty Images)

The current “Name a Woman” trend has ladies across the internet ambushing the men in their lives, asking them to name a woman — any woman. 

Creators swear that the answers given speak volumes about the man’s personality, with viewers rushing to the comment sections to dissect each response. 

308 million Americans are on social media in 2023

— Statista

With the hashtags #romanempire and #nameawoman earning 3.2 billion and 215.3 million views, respectively, the trends show that there is a hunger for unfiltered, genuine reactionary content online.

I’m sorry, full send

Social media has provided celebrities with the ability to directly address fans, giving them the opportunity to personally celebrate achievements, announce life updates and, in some cases, apologize. 

Hollywood and internet celebrities who found themselves in hot water in 2023 often took to their social media platforms to speak to their fans themselves. 

Actors Ashton Kutcher and Mila Kunis posted a lengthy apology video to Kutcher’s Instagram account in September, addressing backlash from their support of disgraced “That ’70s Show” co-star Danny Masterson.

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ASHTON KUTCHER AND MILA KUNIS APOLOGIZE FOR ‘PAIN’ CAUSED BY THEIR LETTERS IN SUPPORT OF DANNY MASTERSON

Lookin’ like a snack

Is it a snack? Is it a meal? No, it’s a Girl Dinner

The bite-sized smorgasbord captured our hearts — and stomachs — with its impressive versatility and low-maintenance approach. 

Women across the internet were showing off their colorful charcuterie boards, dotted with a bit of bread, a pinch of cheese and anything else they had in their cabinets. The more outrageous, the better. 

Meat and cheese plate antipasti snack

Girl Dinner rose to fame on TikTok in 2023 after women started sharing their bite-sized concoctions online.  (iStock)

‘GIRL DINNERS’ SOCIAL MEDIA TREND SPARKS  CONCERN AMONG EXPERTS: ‘UNHEALTHY OBSESSION’

In their livestream era

Millions of fans went to battle over the hottest concert tickets of 2023. 

Those who came up empty were given a second chance to watch on livestreams shared throughout social media platforms.

14% of adults admit they get their news on TikTok 

— Pew Research Center

Fans enjoyed Taylor Swift’s Eras Tour or Beyoncé’s Renaissance Tour from the comfort of their homes by watching live videos streamed from those at the shows, encouraging real-time reactions and allowing for a global watch party. 

Taylor Swift performs onstage during The Eras Tour

Taylor Swift performs onstage during the Eras Tour at Lumen Field in Seattle July 22, 2023.  (Mat Hayward/TAS23/Getty Images for TAS Rights Management)

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